where’s the sense in this?

Here’s something that has made me crazy and baffled me for some time now. We have a new environmentally friendly “green” Hannaford in Augusta. It’s a great store, and wicked convenient for me.


Where do I find Goya beans? Is it in Aisle 1, with the Mexican stuff?
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Nope, and not with the canned vegetables in that same aisle either.

It is in Aisle 2, with the International Foods.
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I never know where to find curry, beans, rice, “ethnic” noodles…

Aisle 1:
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Mexican, meaning Old El Paso and etc.

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Notice that some rice is considered Asian.

What’s under the Rice sign? (This is in Aisle 1, but you’d never know it from the Aisle 1 sign…)
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Primarily rice in boxes, mostly Uncle Ben’s and similar,
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but there is some Jasmine here too, and OMG is that couscous under the Rice sign?

Aisle 2:

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So, what I want to know is, how is Mexican different than Hispanic? How is Asian not International? Why is Jewish food (Manischewitz is a US company) with the Hispanic/International food? Why is some curry in the Asian section and other curry in the international section? Where is the sense in this???

I mentioned this to one of the grocery stocker a couple weeks ago. He gave me a hard time, and the woman grocery stocker near him told him to watch it or I’d hit him. She has no idea… It was all in good fun, but I was actually serious about it.

Anyhow, today I spoke to one of the grocery managers. He agreed, it makes no sense.

Guess who designs the store layout? Corporate headquarters. Guess who I’m going to send a comment to? Corporate headquarters. My suggestion? Have a section called “ethnic foods”. But then where would I find the roasted red peppers? With the vegetables? With the pasta and sauces? With the “ethnic” foods? I think at this store they’re with the vegetables. At the other supermarket in town, I think some are with the pasta items, and some are with the international foods. And let’s not try to figure out how they determine which go where on that one…

But I’m still uncomfortable segregating the Mexican foods from the Hispanic foods and all of these and the Asian foods from the International foods. And when did Jewish become a nationality? Let’s call it all Ethnic Food? Or maybe something else, but put it all together!

7 Responses so far

  1. 1

    Yarndude said,

    July 5, 2011 @ 9:12 pm

    Ugh, there’s nothing more annoying than having to search all over the grocery store to figure out where they put items. I like to make fruit smoothies for breakfast and it took me at least fifteen minutes to find the frozen fruit – it was in the middle of all the ice cream in the “toppings” section.

  2. 2

    Silvia Barcelona said,

    July 6, 2011 @ 2:53 am

    Unbeliveable.I reckon is one of the supermarket strategies in order to confuse clients and make them walk around the place like idiots. Check this out:


    Ps. what was in the Hispanic section? Olives?? LOL

    Have a nice shopping! Un beso!


  3. 3

    Melinda Butcher said,

    July 6, 2011 @ 9:06 am

    My grocery store is the same way. They might as well just have one sign that says ‘Food’ over the front door for all the organizational sense it makes!

  4. 4

    Mom said,

    July 7, 2011 @ 10:05 pm

    I thought getting lost in the grocery store was a sign of old age!! I thought it was a marketing ploy to deceive seniors into thinking they are in a preliminary Altzheimers stage!!!!!! Thank you for encouraging me. Tons of love & hugs, Mom

  5. 5

    Chris said,

    July 8, 2011 @ 4:31 pm

    I have the hardest time finding things in my neighborhood grocery store, too – and it’s not that big. (It’s the grocery store that Mary Tyler Moore shopped at in her show.) I think part of it’s strategy to get you to wander around more. And part of it (in this store) is that there are aisles of different lengths, so it’s surprisingly easy to miss an aisle.

    Not the same grocery store

  6. 6

    Krysta said,

    July 13, 2011 @ 1:03 pm

    OOH I have one too, but it seems to be almost universal in grocery stores of all makes and models. Why are sweetened condensed milk and evaporated milk in the coffee & tea aisle and not with the baking supplies? I only ever use either for baking and once a year at that, and I ALWAYS have to walk the store 15 times to find it.

  7. 7

    Sara said,

    July 14, 2011 @ 2:19 pm

    I agree! It’s crazy…My Market Basket – has an aisle where the aisle sign actually says GOYA – go figure…

    I think it should be all together…

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